Syllabus

Basic Information

  • Time for class: July 8th-28th, 2013, Mon-Fri, 2:00pm-4:00pm
  • Location: Peking University
  • Class Hour/Credit: 30 class hours/2 credits
  • Language: Chinese & English (two English lectures on the first week, Chinese lectures on other time)
  • Enrollment: 100 students
  • Assessment: course grade is based on attendance, interim report and final project. Passers will get formal credits authorized by Graduate School of Peking University

 Syllabus

  • Workflow & Methodology of Web Product Design
  • User Research & Competitive Analysis
  • User Experience & User Psychology
  • Interaction Design
  • Visual Design
  • Interface Design
  • Mobile Application Development
  • Product Evaluation & Usability Testing
  • Business Planning
  • Marketing, Promotion, and Operation for Internet Product
  • Design in Startup Business
  • Brand Marketing
  • Case Studies
  • Presentation & Assessment of student project works

P.S. Course content may adjust according to partners and their teaching.